Managing director of Mondelez Ireland, Eoin Kellett, said, “In 2022 it has been fantastic to see the Irish Women’s National Team getting the visibility and support they deserve, it has been an honour to be on this journey with them so far. Cadbury’s platform now belongs to local football clubs. Cadbury kept their logo in the bottom corner and suggested a CTA for all clubs, but creative control was handed to each artist. The Public House and Cadbury commissioned 10 top female Irish Illustrators to design bespoke posters for 10 grassroots Irish women’s football teams (and another for the national team). A poster campaign that makes grassroots women footballers feel like superstars encourages volunteers and players to join local clubs and pushes the Irish public to support the women’s game, directly through attendance, or indirectly through Cadbury purchases. With that in mind, The Public House came up with ‘The Game Is On’. Female players felt that they were not seen to be as legitimate, important or respected as men’s teams and therefore weren’t given the support, funding or resources they deserve. But the most significant barrier facing these teams was not structural, it was societal. Research confirmed women’s teams have significantly less resources and support than men’s. The current iteration of the campaign, Phase two was born out of extensive research, in collaboration with the FAI and local teams nationwide.

In Phase one, Cadbury donated money for functional, facility upgrades at grassroots football clubs. This year they have turned their attention to growing support for the game at a local club level, within their new Become A Supporter & A Half platform. Last year, Cadbury became Official Snack Partner of the Republic of Ireland Women’s National Team, announcing their news with their A Player & A Half deserves Support & A Half campaign.

Translate hopefully to spanish